Abstract
While Inglehart's post‐material model figures very prominently in the literature on new politics, the limits of its relevance have seldom been critically assessed. This article uses various inconsistencies between his model and the socio‐economic features of the Austrian and Swiss Greens to point to some of its theoretical shortcomings. Because of its psychological assumptions, the model neglects various cultural and historical structures which are essential for any full and consistent explanation of new politics in Austria and Switzerland.