Similarity and reluctance to trade

• 1 March 1998
• journal article
• research article
• Published by Wiley in Journal of Behavioral Decision Making
• Vol. 11  (1) , 47-58
• https://doi.org/10.1002/(sici)1099-0771(199803)11:1<47::aid-bdm278>3.0.co;2-b

Abstract

Keywords

• ENDOWMENT EFFECT
• STATUS QUO BIAS
• LOSS AVERSION
• SIMILARITY