The Effects of Sequential Introduction of Brand Extensions
- 1 February 1992
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 29 (1) , 35
- https://doi.org/10.2307/3172491
Abstract
A laboratory experiment examines factors affecting evaluations of proposed extensions from a core brand that has or has not already been extended into other pro...This publication has 0 references indexed in Scilit: