DEALER NETWORK STRATEGIC PLANNING
- 1 March 1984
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (2) , 32-40
- https://doi.org/10.1108/eb039056
Abstract
For many companies, dealer networks are the key to success. Networks provide the critical access to companies' markets. Yet, too often, companies have not expended the effort to incorporate this critical link into their own elaborate strategic plans.Keywords
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