Stochastic Panel-Data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice
- 1 September 1984
- journal article
- research article
- Published by SAGE Publications in Environment and Planning A: Economy and Space
- Vol. 16 (9) , 1221-1236
- https://doi.org/10.1068/a161221
Abstract
In this paper, the first consideration of the interaction of the processes of store choice and brand choice at the level of individual stores is presented. Empirical results derived from a recently conducted spatially disaggregate consumer-panel survey in Cardiff, the United Kingdom, are reported. These results suggest that store loyalty and brand loyalty are both extremely low. On this basis it is argued that store and brand choice might profitably be regarded as a nested choice process, with store choice preceding brand choice. The application of the Dirichlet model to patterns of multibrand purchasing within individual stores is then discussed.Keywords
This publication has 3 references indexed in Scilit:
- Modeling Store Choice BehaviorJournal of Marketing Research, 1971
- Correlates of Brand Loyalty: Some Positive ResultsJournal of Marketing Research, 1970
- Consumer's Purchase Decision Process: Stochastic ModelsJournal of Marketing Research, 1969