Evaluation of retail store attributes and Sales performance
- 1 February 1973
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 7 (2) , 89-102
- https://doi.org/10.1108/eum0000000005104
Abstract
Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute and sales performance. Attempts to report the potential and limitations of a statistical methodology in the business situation.Keywords
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