DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL
- 1 March 1984
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (2) , 16-21
- https://doi.org/10.1108/eb039054
Abstract
Design is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.Keywords
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