Gift Giving in Anthropological Perspective
- 1 September 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (2) , 157-168
- https://doi.org/10.1086/208956
Abstract
Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research wiKeywords
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