LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET PLANNING

• 2 January 1987
• journal article
• Published by Emerald Publishing in Journal of Consumer Marketing
• Vol. 4  (2) , 47-55
• https://doi.org/10.1108/eb008196

Abstract

Keywords

• LINKING DIMENSIONS
• MARKET PLANNING
• ELDERLY MARKET
• MARKET TO MARKET
• DIMENSIONS OF THE ELDERLY