Motivations for movie attendance
- 1 March 1986
- journal article
- research article
- Published by Taylor & Francis in Communication Quarterly
- Vol. 34 (2) , 115-126
- https://doi.org/10.1080/01463378609369627
Abstract
This study investigated college students' motives for attendance at theatrically exhibited motion pictures and the relationship between the motivations and frequency of attendance, pattern of movie‐going, and the students' gender and age. Respondents (n = 493) completed a survey instrument consisting of 70 motivation items and other items. Factor analysis of the motivation items resulted in seven motives for movie attendance being identified. Results indicated that frequent movie‐goers reported greater identification with the movie motives than occasional or infrequent moviegoers; no marked differences in correlations between motives and frequency of attendance were found when age, gender, and attendance pattern were controlled.Keywords
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