Distinguishing among green businesses: Growth, green, and anomie

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Abstract
Environmental social scientists have yet to deal with the growing phenomenon of green businesses. In particular, we need to have some response to the notion that green businesses are significant enough to require a shift in public policy support for enhancing their proliferation. We cannot do this, however, unless we have a better sense of what constitutes a “green business. “ I argue that one way to do this is by dimensionalizing green businesses. One way to dimensionalize green businesses is by how they manage the anomie that arises as organizations attempt to meet ecological goals with market means. The strategies that businesses develop to deal with anomie reveals central issues about how green ideas have been embedded within the organization.

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