Deriving an Attitude Scale From Semantic Differential Data

• 1 January 1961
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 25  (2) , 289
• https://doi.org/10.1086/267021

Abstract

Keywords

• SEMANTIC DIFFERENTIAL
• ATTITUDE SCALE
• DIFFERENTIAL DATA
• DERIVING AN ATTITUDE