A Longitudinal Study of Corrective Advertising
- 1 February 1978
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 15 (1)
- https://doi.org/10.2307/3150399
Abstract
Using corrective and deceptive advertisements taken from the FTC's "Listerine Case," the authors examine whether exposure to a single corrective a...This publication has 0 references indexed in Scilit: