Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

1 January 1998

journal article

p. S1-9

Abstract

This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

Keywords

ACQUIRED IMMUNODEFICIENCY SYNDROME--PREVENTION AND CONTROL
BEHAVIOR
DISEASES
ECONOMIC FACTORS
EDUCATION
HEALTH EDUCATION
HIV INFECTIONS--PREVENTION AND CONTROL
INFECTIONS
MARKETING
REPRODUCTIVE TRACT INFECTIONS
RISK BEHAVIOR--CHANGES
SEXUALLY TRANSMITTED DISEASES--PREVENTION AND CONTROL
SOCIAL MARKETING
VIRAL DISEASES

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