A Color Preference Scale for One Thousand White Children.

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Abstract
On the basis of tests in color preference performed on one thousand white subjects the writer presents the following order of color preferences: Blue, green, red, violet, orange, yellow, white. The measures of overlapping indicate that the differences are significant except in the cases of red and green, and violet and orange. In terms of "pull" as derived from a scale which calls the "pulling power" of Yellow unity, the following values are yielded: Yellow, 1; orange and violet, 1.5; red and green, 1.8; blue, 3. On such a scale the values for all the colors are higher for males with the exception of yellow and blue. By fractionating the data according to educational groups it turns out that blue is the only color which increases in value over extended periods of time. All other colors, and especially red, tend to fall off in value in proportion as education progresses. From Psych Bulletin 22:05:00408. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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