Dogmatism and Acceptance of New Products

Open Access

1 November 1970

journal article
research article
Published by SAGE Publications in Journal of Marketing Research

Vol. 7 (4) , 483-486
https://doi.org/10.1177/002224377000700407

Abstract

A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was mediated by the type of new product presented.

Keywords

PERSONALITY CHARACTERISTICS
CONSUMER PRODUCTS
ACCEPTANCE OF NEW
CONSUMER PERSONALITY
TWO CATEGORY
CATEGORY TYPOLOGY
PRODUCT PRESENTED
CONSUMER'S DOGMATISM

This publication has 4 references indexed in Scilit:

Consumer Analysis
Annual Review of Psychology, 1968
Sex, Familiarity, and Dogmatism as Factors in Painting Preferences
Perceptual and Motor Skills, 1963
Statistical principles in experimental design.
Published by American Psychological Association (APA) ,1962
Risk Handling in Drug Adoption: The Role of Company Preference
Public Opinion Quarterly, 1961