Who Reviews the Ads?

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Abstract
What responsibility should the Journal take for the ads that appear in our pages? Should we review our advertising copy just as we do the content of scientific articles?Some readers evidently think so. A Toronto oncologist writing in this week's correspondence section chides us for allowing what he claims are inappropriate and misleading statements to appear in a series of ads touting a line of antitumor agents.We get many letters of this kind. They usually include, as this one did, not only a complaint about an ad but also a reprimand to the Editor for dereliction of duty. . . .

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