Long-Range Planning—Challenge to Management Science
- 1 April 1959
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Management Science
- Vol. 5 (3) , 238-249
- https://doi.org/10.1287/mnsc.5.3.238
Abstract
This paper attempts to define long-range planning as the organized process of making entrepreneurial decisions. It tries to answer three questions asked by managers and management scientists when they hear the phrase “long-range planning”: What long-range planning is and what it is not; why it is needed; and what is needed to do long-range planning. The paper concludes with a brief statement why long-range planning can be considered a major opportunity for, and challenge to, Management Science.Keywords
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