Factors affecting new product forecasting accuracy in new firms

• 1 January 1993
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 10  (1) , 35-52
• https://doi.org/10.1016/0737-6782(93)90052-r

Abstract

Keywords

• SURVEY
• NEW FIRMS
• SALES
• NEW PRODUCT FORECASTING ACCURACY
• MARKET