A Comparison of the Effectiveness of Two Communication Strategies in Dispersing Wilderness Campers

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Abstract
Two communication strategies, a brochure alone and a brochure plus personal contact, were used to attempt to disperse wilderness campers from a heavily used meadow. An experimental design with observation of treatment effect revealed that both treatments were successful, and no difference was found between them in overall effectiveness. The brochure alone was surprisingly stable across various segments of the camper population. The brochure plus personal contact was much more variable and was more effective for certain user groups. Explanations for the findings are suggested, along with needs for further research.

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