A three stage product review process
- 31 December 1976
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 5 (6) , 333-342
- https://doi.org/10.1016/0019-8501(76)90015-8
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Improving Product Abandonment DecisionsJournal of Marketing, 1972
- The Death and Burial of "Sick" ProductsJournal of Marketing, 1964