Primary and Secondary Validity of Consumer Purchase Probabilities
- 1 March 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (4) , 31-38
- https://doi.org/10.1086/208605
Abstract
The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. BKeywords
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