A Simulation Module to Bring Applied Marketing Information System Development to the Classroom
- 1 September 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (3) , 31-37
- https://doi.org/10.1177/027347538200400305
Abstract
This article addresses considerations of bringing applied marketing information system development to the classroom. Information systems are destined to become one of the most discussed academic topics in the 1980s. The knowledge transfer from the descriptive to the applied is not easily accomplished in the classroom, but the prospect of simulations is one which marketing educators can no longer afford to avoid. This article discusses the concepts and problems inherent in an attempt to establish a novel course in marketing information systems.Keywords
This publication has 4 references indexed in Scilit:
- Decision Support Systems for Marketing ManagersJournal of Marketing, 1979
- A New Approach to Design and Use of Management InformationCalifornia Management Review, 1978
- Management Information Systems: Appreciation and InvolvementManagement Science, 1974