Knowledge-sharing and influence in online social networks via viral marketing
Top Cited Papers
- 1 December 2003
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 46 (12) , 300-307
- https://doi.org/10.1145/953460.953514
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Word-of-Mouth Processes within a Services Purchase Decision ContextJournal of Service Research, 2000
- Consumer Conformity: Review and Applications for Marketing Theory and PracticeJournal of Marketing Theory and Practice, 1999
- Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual CommunityAnnual Review of Sociology, 1996