The Influence of Anticipating Regret and Responsibility on Purchase Decisions
- 1 June 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (1) , 105-118
- https://doi.org/10.1086/209290
Abstract
It is suggested that consumers' choices between alternatives can be systematically influenced by asking them to anticipate the regret and responsibilKeywords
This publication has 0 references indexed in Scilit: