MAKING LIFE EASIER WITH EFFORT: BASIC FINDINGS AND APPLIED RESEARCH ON RESPONSE EFFORT

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Abstract
Early basic research showed that increases in required response effort (or force) produced effects that resembled those produced by punishment. A recent study by Ailing and Poling determined some subtle differences between the two behavior‐change strategies, but also confirmed that increasing required effort is an effective response‐reduction procedure with enduring effects. In this paper we summarize basic research on response effort and explore the role of effort in diverse applied areas including deceleration of aberrant behavior, attention deficit hyperactivity disorder, oral habits, health care appointment keeping, littering, indexes of functional disability, and problem solving. We conclude that renewed interest in response effort as an independent variable is justified because of its potent effects and because the political constraints imposed on punishment‐ and reinforcement‐based procedures have yet to be imposed on procedures that entail manipulations of response effort.