Systems selling: Problems and benefits for buyers and sellers

• 1 June 1976
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 5  (2-3) , 139-145
• https://doi.org/10.1016/0019-8501(76)90036-5

Abstract

Keywords

• SYSTEMS SELLING
• PROBLEMS AND BENEFITS
• BENEFITS FOR BUYERS
• BUYERS AND SELLERS