The Context for Communication Planning
- 1 January 1984
- journal article
- research article
- Published by Taylor & Francis in Media Asia
- Vol. 11 (3) , 129-133
- https://doi.org/10.1080/01296612.1984.11726151
Abstract
Policies determine the context and objectives of planning, while planning articulates and embodies policies. This also implies that while policies may exist, and be discussed without planning, planning cannot be expected to take place without (often implicit) policies.Keywords
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