Social Class and Commercial Bank Credit Card Usage
Open Access
- 1 January 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (1) , 71-78
- https://doi.org/10.1177/002224296903300112
Abstract
Relationships between an individual's social class and his purchasing behavior in using a commercial bank credit card are described in this article. Important card-use patterns with market segmentation implications were found. Membership in a social class influences patterns of credit card usage. Convenience and installment use of cards tend to vary by social class in a manner consistent with previous studies of social class behavior patterns.Keywords
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