The People Look at Commercials: A Study of Audience Behavior

• 1 January 1966
• journal article
• Published by University of Chicago Press in The Journal of Business
• Vol. 39  (2) , 272
• https://doi.org/10.1086/294852

Abstract

Keywords

• AUDIENCE BEHAVIOR
• PEOPLE LOOK
• STUDY OF AUDIENCE
• LOOK AT COMMERCIALS