Work Experience: The Essential Ingredient in British Programs
- 1 April 1985
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 7 (1) , 13-18
- https://doi.org/10.1177/027347538500700104
Abstract
This article argues that the need for education to include practical experience is as great in marketing as in medicine, and that this need can only be fully met by incorporating into the marketing program an extended period spent in a "real" job.Keywords
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