The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
- 1 March 1998
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 41 (3) , 179-186
- https://doi.org/10.1016/s0148-2963(97)00060-x
Abstract
No abstract availableThis publication has 12 references indexed in Scilit:
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