A New Form of Marketing Myopia: Rejoinder to Professor Luck
- 1 July 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (3) , 55-57
- https://doi.org/10.1177/002224296903300311
Abstract
The authors offer a rejoinder to Professor D. J. Luck's comments regarding their article and present additional commentary supporting their position that marketing's role in society should be expanded.Keywords
This publication has 0 references indexed in Scilit: