Planning for Women to Shop in Postwar Britain

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Abstract
In this paper, the ways in which changes in women's domestic and waged labour and changing ideologies of women's domestic roles have both been related to retail planning in postwar Britain are examined. Recent trends in retailing and retail planning in the light both of women's current shopping behaviour and of their attitudes towards shopping are then assessed. The paper is concluded with an exploration of the implications of a feminist approach to retail planning and research.