Guest Surveys: A Missed Opportunity
- 1 November 1981
- journal article
- research article
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 22 (3) , 37-44
- https://doi.org/10.1177/001088048102200311
Abstract
Effective management depends on information. Guest surveys could offer crucial information for evaluating current policies and making management decisions, but many surveys in use today obscure as much as they reveal. This article shows how traditional surveys fail and outlines a new method for getting the factsKeywords
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