Firo-B: The Power of Love and the Love of Power

Abstract
Factor analysis of FERO-B data obtained from new software product teams has led to a reformulation of Schutz's ideas on team compatibility. The concept of Group-Warmth as a derivative of the FERO-B Inclusion and Affection scales was developed and shown to be related to the commercial effectiveness of teams. In a like manner, the FIRO-B constructs of Control-Expressed and Control-Wanted were explored through concurrent factor analysis of 16 PF data. A new interpretation has been given to both FIRO-B Control scales, namely, Assertive-Impulsive.

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