Segmenting a business market for a professional service
- 28 February 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (1) , 13-21
- https://doi.org/10.1016/0019-8501(86)90040-4
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968
- The Strategy Selection ChartJournal of Marketing, 1966
- Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 1956