The Challenge of International Distribution
- 1 April 1985
- journal article
- Published by Emerald Publishing in International Journal of Physical Distribution & Materials Management
- Vol. 15 (4) , 20-25
- https://doi.org/10.1108/eb014612
Abstract
Current business conditions make the distinction between domestic and international distribution unimportant. Successful enterprises have realised that to survive and prosper in the business environment of today and tomorrow, they must go beyond the organisational structures and strategic approaches of the past, and adopt a world‐wide, global view of business.Keywords
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