"Trust me, I'm an online vendor"
- 1 April 2000
- proceedings article
- Published by Association for Computing Machinery (ACM)
- p. 101-102
- https://doi.org/10.1145/633292.633352
Abstract
Consumers' lack of trust has often been cited as a major barrier to the adoption of electronic commerce (e-commerce). To address this problem, a model of trust was developed that describes what design factors affect consumers' assessment of online vendors' trustworthiness. Six components were identified and regrouped into three categories: Prepurchase Knowledge, Interface Properties and Informational Content. This model also informs the Human-Computer Interaction (HCI) design of e-commerce systems in that its components can be taken as trust-specific high-level user requirements.Keywords
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