Advertising, Information, and Product Quality: The Case of Butter

• 1 November 1991
• journal article
• Published by Wiley in American Journal of Agricultural Economics
• Vol. 73  (4) , 1195-1203
• https://doi.org/10.2307/1242447

Abstract

Keywords

• ADVERTISING
• BUTTER
• AWARENESS
• INFORMATION
• DECLINE
• SECULAR
• OILS
• CAMPAIGN
• OUTWEIGH
• BUREAU