Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
- 1 July 1994
- journal article
- Published by Elsevier in Journal of Experimental Social Psychology
- Vol. 30 (4) , 326-350
- https://doi.org/10.1006/jesp.1994.1016
Abstract
No abstract availableThis publication has 0 references indexed in Scilit: