Perceived Quality of Marketing Journals
- 1 November 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 1 (2) , 6-15
- https://doi.org/10.1177/027347537900100203
Abstract
The principal purpose of this study is to identify the “prestige” of journals that publish papers in marketing, as seen by department chairmen or other administrators in charge of marketing faculty.Keywords
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