Television News and Political Advertising
- 1 January 1974
- journal article
- Published by SAGE Publications in Communication Research
- Vol. 1 (1) , 3-31
- https://doi.org/10.1177/009365027400100101
Abstract
This article examines the relationship between voter belief change and exposure to both political commercials and weeknight network news during the 1972 general election presidential campaign. The authors conclude that, while traditional media effects arguments adequately account for the minimal belief change associated with voter exposure to television news, they cannot account for the direct and dramatic belief change consistently and systematically associated with voter exposure to political advertising.Keywords
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