ON THE NATURE AND PROPERTIES OF APPEALS USED IN DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS
- 1 April 2000
- journal article
- Published by SAGE Publications in Psychological Reports
- Vol. 86 (2)
- https://doi.org/10.2466/pr0.86.2.597-607
Abstract
No abstract availableThis publication has 15 references indexed in Scilit:
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