Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models
- 1 August 1981
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 18 (3) , 301
- https://doi.org/10.2307/3150971
Abstract
The diagnostic and predictive efficacy of market segmentation and the relative power of two segmentation schemes (benefit and situational) are investigated by u...Keywords
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