The Rational Origin for Measuring Subjective Values

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Abstract
A method is proposed and empirically demonstrated for extending Thurstone's law of comparative judgment so as to transform psychological qualities into an additive measurement scale. Application of the method yields results supporting the contention that subjective values can be measured on an additive scale, an equal unit scale with a meaningful zero point. * This paper reports research partially supported by the Quartermaster Food and Container Institute for the Armed Forces.

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