The persuasive force of similarity in cognitive style between advocate and audience

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1 June 1967

journal article
research article
Published by Taylor & Francis in Speech Monographs

Vol. 34 (2) , 145-151
https://doi.org/10.1080/03637756709375534

Abstract

(1967). The persuasive force of similarity in cognitive style between advocate and audience. Speech Monographs: Vol. 34, No. 2, pp. 145-151.

Keywords

This publication has 2 references indexed in Scilit:

Homeostatic Theory in Attitude Change
Public Opinion Quarterly, 1961
"Reinstatement" of the communicator in delayed measurement of opinion change.
The Journal of Abnormal and Social Psychology, 1953