Strategic Service Pricing and Yield Management
- 1 January 1999
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 63 (1) , 44
- https://doi.org/10.2307/1252000
Abstract
The authors investigate pricing strategies based on yield management systems (YMS), such as early discounting, overbooking, and limiting early sales, for capaci...Keywords
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