Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
- 1 July 1994
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 58 (3) , 53
- https://doi.org/10.2307/1252310
Abstract
Are there economic benefits to improving customer satisfaction? Many firms that are frustrated in their efforts to improve quality and customer satisfaction are...This publication has 0 references indexed in Scilit: