Rethinking Market Research: Putting People Back In
- 1 November 1997
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 34 (4) , 424
- https://doi.org/10.2307/3151962
Abstract
Research methods are generally improved through new understandings of scientific procedure, validity, and reliability. Variations in these understandings-among ...Keywords
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